a—dash—of Zine Mailer / DoorDash

To reinforce DoorDash’s “Delivering Good” rebrand, we created new ways to delight and surprise customers. To kick off our summer campaign, Summer, Delivered, I proposed taking a typical direct mail piece to the next level with DoorDash’s first-ever zine. For the 24-page, full-color print edition, I led the editorial direction, writing mini-articles featuring iconic eats, Dasher stories, and recipes. The mailer reached 25,000 of DoorDash’s top customers.