Sundance Film Festival / DoorDash

As a sustaining sponsor at Park City, Utah's 2024 Sundance Film Festival, DoorDash used this opportunity to amplify its new brand strategy and platform, Your Door to More, throughout the festival. 

As the copy director, I created iterations of DoorDash as “Your Door To ___” across various festival touchpoints, from their pop-up on Main Street to branded giveaways at exclusive screenings, to position DoorDash as your personal assistant for all your festival-related needs. Brand voice-driven phrases combined the brand strategy with playful nods to the festival.

The result? We delivered an award-worthy festival experience to 8,000 attendees, with features in Adweek and local press, to boot.