Superbox / Old Navy

In 2018, subscription-based boxes like Stitch Fix hit peak popularity for people too busy to shop IRL. Old Navy had a surplus of kids’ clothes, so we set out to brand a subscription box for the little ones geared toward parents, leaning into Old Navy’s bright and playful brand ethos and voice. I worked with art director Jen Shuman to create a superhero-themed packaging system, dedicated landing page, email, and direct mail piece.