Allure Campaign / Agency Skincare

Six months into their launch, direct-to-consumer skincare brand Agency learned that Allure magazine had selected their signature product, Future Formula, as a Best of Beauty 2021 "Breakthrough" winner.

The brand tapped me to help refine its messaging for a major campaign it planned to launch with the award. This included OOH, paid and organic social media, an influencer event, emails, and a landing page refresh.

I created the phrase "Adaptive Skincare" to signal a break from traditional anti-aging marketing and set a distinctive tone for Agency’s award-winning product, which is made to evolve and change with a customer's unique skin.